Brampton A’s Assistant Joe Cook Lands Coaching Job in Top Asian League



Brampton A’s Assistant Lands Coaching Job in Top Asian League

Joe Cook, Brampton A’s principal assistant coach in their inaugural season has signed on to be the lead assistant coach for the Akita Northern Happinets in Japan’s BJ (Basketball Japan) League.

Cook came to the A’s after a successful career with the Sacramento Kings of the NBA, where he served in many roles, most recently as the Head Video Coordinator.  Cook had a strong desire to get “on the bench” and “on the court”, which is exactly what his stint with the A’s allowed him to do.  GM/Head Coach David Magley puts it this way; “one of the core objectives of our corporate vision is to assist in the development of the total person and player, it is no different with a coach.  Joe brought a wealth of basketball knowledge and even more passion for the game.  The goal of the A’s for Joe was to give him practical experience on the court, we accomplished this by making Joe the main source of skill development as well as the lead assistant for game planning and in game management.”

Cook will be doing a little of everything in his new role with the Happinets; as they have asked him to help with pre-game preparation, film analysis, on court skill development as well as assist the Head Coach with game management.

Magley goes on to say, “Joe will be sorely missed as our guys are all very fond of him.”   The search for a new assistant coach or coaches has begun, it is expected that an announcement of replacements will be made within the next week.

The Brampton A’s begin their 2nd season at the Powerade Centre November 1st, against Peel Region rival the Mississauga Power.



SEASON TICKETS NOW ON SALE contact [email protected] or visit for more information on ticket pricing, A’s in the community, camps and clinics, and special events.

Contact: Meghan McPeak [email protected]

Twitter @BramptonAs

Courtesy Brampton A’s

Drew Ebanks