When it comes to basketball, Brandon Ennis comes from a well-known and well-respected basketball family. Over the years, he has continued to make a name for himself and contribute to pushing the game forward with things such as his elite training and his dedication to helping athletes reach their potential. In my interview with Brandon, he discusses his recent rebranding, upcoming projects and more.

You recently rebranded and went from Locked in Training to BE (Brandon Ennis) Elite Training. Can you tell us a little about that?

From working with and learning from Drew Hanlen and Pure Sweat basketball, I felt like “Locked In Training” was my first official step into the training world as an entrepreneur. At the start of 2024, I did some self-reflection about what I wanted to do in this field. I felt that rebranding myself was the way to go. 

A really good friend of mine assisted me with rebranding. She recommended, “Why not call it Brandon Ennis Elite Training and it can be BE Elite”. After she said that, I had a mental breakthrough after that. “BE Elite” felt more personal in regards to, not it only being my name [laughs] but it was a goal of how I wanted to approach basketball and life. Be the best, be the hardest worker, BE elite!

You will be doing some upcoming work with Chris Gaston from Family First Sports Agency. Can you tell us more about that?

I met Chris Gaston last year. I contacted him about possibly doing some work together. Unfortunately, things got really busy on my end, so I couldn’t make time. I ended up giving him a call to catch up and see if there was anything he and I could do together. He informed me that he wanted to start up a grassroots program, work with up, and coming high school players.

With the growth and development of college basketball, he wanted to help prepare these student athletes for what can potentially come. With this training program, Gaston brought in myself and other trainers that he trusts to help educate the players in the Houston area on NIL deals, marketing, basketball skill development, social media presence, and the total embodiment of being an elite player.

Who are some notable athletes you have trained, and who would you love to train in the future?

Notable athletes I have trained include: 

Luguentz Dort from the Oklahoma City Thunder, my brothers Dylan Ennis playing for UCAM Murcia in Spain, Tyler Ennis NBA Draftee (R:1 P:17) playing for Napoli Basket in Italy, Matthew Alexander-Moncrieffe from the University of Georgia (NCAA D1), Tyrese Samuel from University of Florida (NCAA D1), Oshae Brissett from the Boston Celtics. 

Notable athletes I assisted in training include: 

Cheick Diallo 2015 Draftee (R:2 P:33) Playing for Kyoto Hannaryz in Japan, Anthony Bennett 2013 Draftee (R:1 P:1) playing for Hsinchu JKO Lioneers in China, Langston Galloway playing for Reggio Emilia in Italy, Bradley Beal from the Phoenix Suns, Jayson Tatum from the Boston Celtics and Jordan Clarkson from the Utah Jazz

There are so many athletes I’d love to work with, but if I had to choose 5 it would be: Giannis Antetokounpo, Anthony Edwards, Kyrie Irving, Paul George and Devin Booker.

Your family is a well-known basketball family. Do you ever feel there is any pressure that comes with that?

I feel like there is a little bit of pressure, but nothing that I feel is any concern. With the foundation that my parents built, it definitely comes with pressure of consistently being high-level. With myself, my brothers playing in college, both professionals, my sister Dominique being a star athlete at Rice University, and now my two younger brothers, Tyylon and Bryyson, learning from us and playing this game. It’s almost as if they’re “expected” to be very good. But we don’t really see the pressure. My dad did a great job of mentally prepping us for pressure situations and how to handle it

What does a day-in-the-life of Brandon Ennis look like?

Typically, a day-to-day look at my schedule can get really busy. At work, the varsity head coach and I will brainstorm and plan what we will do in the athletic period with our players. From weight room to speed training, to on-court development, we figure out what all we need to get done in preparation for games, tournaments, spring leagues and fall leagues. 

When I’m done with work, 2-4 times a week, I provide private training lessons for kids in the area. Twice a week, I will have my EAU practice with the Houston Superstar Clippers (Alvin, TX). Then on Sundays, I work with Gaston and train other kids. It’s a lot of basketball, but I wouldn’t trade it for anything. I love being able to give back and help the future players of the game.

As a coach, what are common mistakes that you see young players make?

 A mistake I tend to see in some kids is always going hard in practice and workouts. At times, they’ll go through the motions or coast. They think because they’re in the gym they’re getting much better, but in reality they’re wasting, not only, their time, but mine as well.

You see athletes like Zach Edey (Purdue, POY), Tristan Newton (UConn, Back to Back NCAA Champion), Caitlin Clark (Iowa, NCAA scoring leader in history/POY), Angel Reese (LSU, 2023 NCAA Champion), high profile athletes who are well-known doing great things. But that didn’t come easy. They worked their tail off for the accolades and milestones they’ve reached. That wasn’t given. All that was consistent hard work. And that’s what I try to preach to these kids.

Who do you think will win the NBA Championship this year?

 I have a feeling that this may be OKC’s year. They have been making a big statement through the season. They’ve earned that one-seed, in a very tough West conference. But with guys like Shai Gilgeous-Alexander who’s having an MVP season and my former player/one of my favorite players who I’ve trained, Luguentz Dort, always making a statement and solidifying himself as one of the best on-ball defenders, I think they’ll bring home the hardware to Oklahoma City. 

Who are your basketball role models?

My basketball role model is my dad (Tony McIntyre), always has been. Seeing the impact he’s made in the basketball community in Canada, helping kids achieve their dreams. It’s inspired me to help these kids achieve their dreams by sharing my knowledge and experience with them

How do you encourage good health for athletes you train both mentally and physically?

Mentally, I tell them not to negatively talk down to themselves. Build yourself up mentally and have a dog mentality. I tend to tell them that when you walk in the gym, you have to think that no one in that gym can guard you. Have that type of confidence in yourself, otherwise, you’re not going to play as well as you’d want to. 

Physically, make sure you are finding time in your day to work on your craft. It doesn’t always have to be on-court. It’s also, weight training, conditioning, watching film and college/professional games to improve your IQ. Also, rest/recovery. The amount of work you put on your body means you need to find time, at least one day out of the week when you’re not doing anything but recovering so you can have another successful week.

How do you handle the tryout process where players face rejection?

If a player is cut, I believe in keeping it 100 with them. I tell them what they did well, what they need to improve in and why they were not able to be part of the roster. I’m never rude or disrespectful about it, but I want to make sure that I’m clear and understanding so that they know what they need to do in order to make the team next time or if they decide to try out somewhere else.

How do you measure your success as a coach?

I measure my success by how much an athlete has grown. Not only as a basketball player, but as a human being. To me, it’s always been bigger than basketball. I’m a mentor and confidant that these kids look up to, and I want to make sure that I’m also preparing them for the world. Teach them how to handle tough situations, work as a team, when things are going south and how to figure it out. Wins will always come and go, but when I see how much a player has mentally grown, you can’t take that away and it lets me know I did something right.

Who is Brandon Ennis outside of basketball?

Brandon Ennis is a caring and fun person. I enjoy spending time with friends and family. Very laid back and simple, just hanging out and cracking jokes on each other. I like to spend time trying out different recipes on the grill and in the kitchen. I’m a fun brother that likes to play Call of Duty with his siblings. 

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